This month, we’re launching a new featured designer series to give you some up close insight on the unique, creative, and impressive designers we carry on board our truck. This week’s Headlights On showcases Karma for a Cure – the inspiring hand-drawn t-shirt line by NJ native, Margaux Minutolo. Read on for our behind the scenes interview with Margaux and visit our truck to purchase your Karma for a Cure today!
When did you launch Karma for a Cure? I launched the brand through our e-commerce website on December 3, 2012. Our official launch event into NYFW was in Feb 2013.
Where does your inspiration come from? My inspiration to create Karma for a Cure came from my father’s battle with prostate, lung and brain cancer. I wanted to create a brand that meshed fashion & philanthropy on a daily basis. A brand that was wearable, comfortable. high-quality, and that created awareness in an artistic way. This brand is for my fellow “philanthropic fashionistas” who want to give back to charity and look fabulous while doing so.
How has your process or style evolved? My process has evolved in so many ways. Each design I sketch not only has to relate to a cause, but it has to follow future fashion trends and, most importantly, it has to be unique. Like a piece of artwork, my designs have a deeper meaning than what meets the eye. My style has evolved into two customers: an edgy, downtown New Yorker and a bohemian free spirit.
Has any one single person been an influence on your brand? My father has been a huge influence on me and my brand. He was a talented painter when he was younger, which immersed me into art at an early age. Growing up with a father battling cancer since I was 12 years old, gave me a natural passion to support charities and families going through similar hardships. Last year when my father was diagnosed with stage 3 inoperable lung cancer, it was one of the hardest battles my family has faced. His strength and positive mindset to fight cancer gave me the inspiration to create Karma for a Cure.
What do you hope for the future? I hope to continue designing pieces that create awareness for a younger generation. It would be amazing to build an army of supporters who join the movement in spreading good karma worldwide. I wish to inspire other individuals and companies to give back, no matter how much…every bit counts.
Anything else you would like to include? This brand is not only a dedication to my father, but a dedication to every survivor, supporter, or lost solider. Wishing you all positive and happy karma, xo.